B.Com Marketing Management ANNAMALAI

Course information

  • Category: Graduation
  • Eligibility: A pass in Pre University/ Higher Secondary Examination/ Second Year Foundation / Two year Diploma in Teacher Education / Three Year Diploma or an equivalent examination
  • Goal:
    A career in marketing can include a number of different roles. These jobs in marketing can include internet marketing positions to more traditional marketing jobs like televisions, radio or billboard marking. The gamut of different choices almost feels limitless.
  • Scope:
    Advertising account executive
    Advertising art director
    Market researcher
    Marketing executive

B.Com Marketing Management ANNAMALAI


This programme provides students with the necessary knowledge and skills to become competent distinctive managers and specialists in the field of marketing. Students acquire the skills necessary to be able to conduct marketing research and to analyze and interpret data to obtain insights that allows them to identify and effectively satisfy consumer needs and demands for products/services.

I YEAR

Subject Code Subject Marks Total Credit
510 BUSINESS TAMIL 100 40
511 ELEMENTS OF INSURANCE 100 50
520 ENGLISH: PROSE AND USAGE 100 50
530 MANAGEMENT PRINCIPLES 100 50
540 FINANCIAL ACCOUNTING 100 50

II YEAR

Subject Code Subject Marks Total Credit
610 ENGLISH COMPOSITION AND BUSINESS CORRESPONDENCE 100 50
620 FUNDAMENTALS OF MARKETING MANAGEMENT 100 50
630 BUSINESS STATISTICS 100 50
640 ADVANCED FINANCIAL ACCOUTING 100 50

III YEAR

Subject Code Subject Marks Total Credit
710 INTERNATIONAL MARKETING 100 50
720 PERSONAL SELLING AND SALESMANSHIP 100 50
730 INDUSTRIAL AND SERVICES MARKETING 100 50
740 DISTRIBUTION MANAGEMENT 100 50
750 ADVERTISING AND SALES PROMOTION 100 50
760 BASICS OF MARKETING RESEARCH 100 50