M.Com Marketing Management ANNAMALAI
Course information
- Category: Post Graduation
- Eligibility: BCom/ BBM/ BCom (CA)/ BBA /BA Corporate Secretaryship / BA Co operation / Bachelor of Bank Management / Mba/BSc Maths with two Commerce subjects including Accountancy
- Goal:
1. The setting of marketing goals and objectives, 2. Developing the marketing plan, 3. Organising the marketing function, 4. Putting the marketing plan into action and 5. Controlling the marketing programme. - Scope:
Job Opportunities for Marketing Management
Marketing Manager.
Marketing Research Analyst.
Advertising or Promotions Manager.
Social Media Manager.
Product/Brand Manager.
Media Planner.
Sales Manager.
Public Relations Specialist.
M.Com Marketing Management ANNAMALAI
Some of the major objectives of marketing management are as follows: 1. Creation of Demand 2. Customer Satisfaction 3. Market Share 4. Generation of Profits 5. Creation of Goodwill and Public Image.
I YEAR
| Subject Code | Subject | Marks | Total Credit |
|---|---|---|---|
| 110 | MANAGEMENT CONCEPT | 50 | 100 |
| 120 | CONSUMER BEHAVIOUR | 50 | 100 |
| 130 | MODERN MARKETING | 50 | 100 |
| 140 | MANAGEMENT ACCOUNTING | 50 | 100 |
| 150 | RETAIL MANAGEMENT | 50 | 100 |
II YEAR
| Subject Code | Subject | Marks | Total Credit |
|---|---|---|---|
| 210 | ADVERTISING MANAGEMENT | 50 | 100 |
| 220 | SALES AND DISTRIBUTION MANAGEMENT | 50 | 100 |
| 230 | GLOBAL MARKETING | 50 | 100 |
| 240 | MARKETING RESEARCH | 50 | 100 |
| 250 | SERVICES MARKETING | 50 | 100 |
Ali Siddigi
Dubai & UAE
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Synthia
Dubai, UAE
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Anamul Haq
Dubai, UAE
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James Karanja
Dubai, UAE
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Muhammed Abrar Azeem
SHARHAH, UAE
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