M.Com Marketing Management ANNAMALAI

Course information

  • Category: Post Graduation
  • Eligibility: BCom/ BBM/ BCom (CA)/ BBA /BA Corporate Secretaryship / BA Co operation / Bachelor of Bank Management / Mba/BSc Maths with two Commerce subjects including Accountancy
  • Goal:
    1. The setting of marketing goals and objectives, 2. Developing the marketing plan, 3. Organising the marketing function, 4. Putting the marketing plan into action and 5. Controlling the marketing programme.
  • Scope:
    Job Opportunities for Marketing Management
    Marketing Manager.
    Marketing Research Analyst.
    Advertising or Promotions Manager.
    Social Media Manager.
    Product/Brand Manager.
    Media Planner.
    Sales Manager.
    Public Relations Specialist.

M.Com Marketing Management ANNAMALAI

Some of the major objectives of marketing management are as follows: 1. Creation of Demand 2. Customer Satisfaction 3. Market Share 4. Generation of Profits 5. Creation of Goodwill and Public Image.

I YEAR

Subject Code Subject Marks Total Credit
110 MANAGEMENT CONCEPT 50 100
120 CONSUMER BEHAVIOUR 50 100
130 MODERN MARKETING 50 100
140 MANAGEMENT ACCOUNTING 50 100
150 RETAIL MANAGEMENT 50 100

II YEAR

Subject Code Subject Marks Total Credit
210 ADVERTISING MANAGEMENT 50 100
220 SALES AND DISTRIBUTION MANAGEMENT 50 100
230 GLOBAL MARKETING 50 100
240 MARKETING RESEARCH 50 100
250 SERVICES MARKETING 50 100