MBA MM ANNAMALAI

Course information

  • Category: Post Graduation
  • Eligibility: Eligibility 1. A pass in the graduate degree examination under the 10+2+3 or 11+1+3. 2. Candidates having a direct U.G., Degree (without +2 qualification) and candidates having a direct P.G. Degree (without U.G. Degree) are not eligible.
  • Goal:
    The Master of Business Administration with an Emphasis in Marketing enables working professionals to develop a deeper understanding of strategic management and organizational development. An MBA can empower candidates to pursue senior executive positions. This widely respected credential equips professionals to drive positive change, influence corporate growth and embed ethical business practices.
  • Scope:
    Marketing Manager
    Brand Manager
    Asset Management
    Corporate Sales
    Market Research Analyst
    Sales Manager
    Product Manager

MBA MM ANNAMALAI


The Master of Business Administrationdegree programmes of the Directorate of Distance Education of the AnnamalaiUniversity is to equip practicing Executives and Managers, working in Private /Public Sector Undertakings / Banks / Educational Institutions, etc. with skillsin Business Management and to enable them to enrich their decision making andplanning capabilities.

I YEAR

Subject Code Subject Marks Total Credit
510 PRINCIPLES OF MANAGEMENT 100 50
520 MARKETING MANAGEMENT 100 50
530 FINANCIAL MANAGEMENT 100 50
540 OPERATIONS MANAGEMENT 100 50
550 HUMAN RESOURCE MANAGEMENT 100 50
560 STATISTICS FOR MANAGERS 100 50
570 MANAGERIAL COMMUNICATION 100 50
580 ADVERTISING AND SALES PROMOTION 100 50

II YEAR

Subject Code Subject Marks Total Credit
610 PRODUCT AND SERVICES MARKETING 100 50
620 MARKETING RESEARCH 100 50
630 CONSUMER BEHAVIOUR 100 50
640 RURAL MARKETING 100 50
650 SALES AND DISTRIBUTION MANAGEMENT 100 50
660 STRATEGIC MANAGEMENT 100 50
670 E – COMMERCE(Optional) 100 50
680 BUSINESS RESEARCH METHODS(Optional) 100 50
690 PROJECT WORK AND VIVA –VOCE(Optional) 100 200