Course information

  • Category: Graduation
  • Eligibility: Pass in Sijil Tinggi Persekolahan Malaysia (STPM), with a minimum Grade C (GP 2.00) in any 2 subjects, and pass in Mathematics and English at Sijil Pelajaran Malaysia (SPM) level or any equivalent qualification. or
    Pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Jayyid, and pass in Mathematics and English at SPM level; or
    Any qualifications equivalent to Diploma or Advanced Diploma with minimum CGPA 2.00 (Level 4 or 5, MQF); or
    . Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification.
  • Goal:
    The objectives of the course are aimed at:
    Developing the skills and abilities required to exhibit strong leadership qualities and management abilities in a complex global and changing business environment by providing students with an understanding of the management disciplines of accounting & finance, marketing and managing people. Elective subjects can further extend this knowledge base to accommodate student interest and vocational needs.
    Offering opportunities to explore modern aspects of Business Administration not previously considered and to broaden aspects that were covered in previous studies.
    Developing a keen appreciation of some key theoretical concepts, major economic themes and significant current issues related to Business Administration.
    Providing opportunities for practical appreciation and application of the Business Administration perspective for businesses in the Asian region.
    Developing an awareness of the professional context as it will enable the graduates with Business Administration credentials to acquire information regarding the areas of employment.
  • Scope:
    The aims for the proposed programme are as follows:
    Ability to acquire knowledge in business and economics that will help the graduates to compete at the global level as managers and executives.
    To produce proactive graduates, who are knowledgeable as well as aware about the current issues of business and economics.
    To produce graduates with the capability to integrate and apply the latest technology in organizational management.
    To contribute to the country's development by producing graduates that fulfills the requirement of both private and public sectors.
    To allow the students to share their knowledge of business and economics with students of other schools in this university college, to produce well-prepared graduates.
    To develop physical fitness, so that the students emerge as disciplined individuals.


The Bachelor (Hons) in Business Administration program of Lincoln University College, Malaysia (LUC) is designed to help the students to acquire academic and technical skills, so that they can take up managerial roles in the future. LUC strives to provide the graduate students with adequate knowledge of business and in-depth knowledge of their subject areas. This learning will help the students to achieve success in the professional field. It is a comprehensive and well-structured program that allows students to enroll for distance learning courses, offers great convenience and flexibility, making it the ideal business undergraduate program.


Subject Code Subject Marks Total Credit
BBA 6013 Business English I 50 100
BBA 6053 Introduction To Accounting 50 100
MPU 3113/MPU3163 Tamadun Islam dan Tamadun Asia (TITAS) / Bahasa Melayu Komunikasi 3 100
BBA 6043 Principles of Management 50 100
BBA 6053 Introduction to Accounting 50 100
BBA 6063 Fundamental of Computer Principles & Programming 50 100
BBA 6073 Human Resources Management 50 100
BBA 6083 Principles of Marketing 50 100
BBA 6093 Internet Fundamental & Applications 50 100
BBA 6103 Internet Fundamentals & Applications 50 100
BBA6113 Business English II 50 100
BBA 6123 Sociology 50 100
BBA 6133 Business Organization 50 100
BBA 6143 Business Law 50 100
MPU 3123 / MPU 3173 Hubungan Etnik/ Malaysian Studies 3 50 100


Subject Code Subject Marks Total Credit
BBA 6163 Microeconomics 50 100
BBA 6173 Project Management 50 100
BBA 6183 Introduction to Financial Accounting 50 100
BBA 6193 Consumer Behavior 50 100
BBA 6203 Company Law 50 100
BBA 6213 E-Commerce 50 100
MPU 3342 Kerajaan dan Dasar Awam Malaysia 50 100
BBA 6233 Business Ethics 50 100
BBA 6243 Quantitative Methods 50 100
BBA 6253 Management Information System 50 100
International Business Management International Business Management 50 100
MPU 3232 Leadership Skills and Human Relation 50 100
MPU 3452 Khidmat Masyarakat 50 100
BBA 6303 Organizational Behavior 50 100


Subject Code Subject Marks Total Credit
BBA 6313 Production & Operation Management 50 100
BBA 6323 Retail Management (RM) 50 100
BBA 6333 Event Management 50 100
BBA 6343 Marketing Management 50 100
BBA 6353 Logistics and Supply Chain Management (LSCM) 50 100
BBA 6363 Target Economic Region 50 100
BBA 6373 Psychology 50 100
BBA 6383 Strategic Management 50 100
BBA 6393 Innovation Management for Global Competitiveness 50 100
BBA 6403 TQM and Six Sigma (TSS) 50 100
BBA 6413 Business Research Methods 50 100
BBA 6423 Marketing Research 50 100
BBA 6433 Multinational Enterprise 50 100
BBA 6443 Bachelor’s Thesis 50 100